Fast Fashion Essay -- Philosophy, Globalization

For the past several decades, globalization has been a calefactive topic and it also anticipates every aspect of the world to connect apiece other. Likewise, globalization also allows consumers to have more access to catch up with updated direction. The advantages of globalization bring a new philosophy called profuse agency, which holds prompt response time and enhanced design in dash lop industry. In this paper, I entrust deliver By exploring all the aspects of for each one system, I will conclude the reason why fast personal manner becomes the mainstream of the fashion apparel industry, and use one particular brand, Zara, as an congresswoman to discover the impact on consumer behavior in detail. Finally I will make some comments on the future of fast fashion and what luxury brands will react to this circumstance..It is necessary to identify fashion and explain the systems apparel industry uses before I start look the essentiality of fast fashion. According to Dictio nary.com, fashion is defined as the regular style or custom that is in a current mode and used to express oneself. It enkindle be clothing, accessories, hair, etc. Why sure hoi polloi like to frequently shop in malls and keep modify apparels in their closets every season? Form psychological perspective, people ordinarily consider clothing as a symbol to show their values, character and lifestyles to others. Critically, a rapid imaginative change and symbolic expression supports a sense people have about fashion. People believe that an perfection self-identity can be communicated to others through clothing, so figuring out how people make decision when they perceive clothing among different brands and understanding their need and desires can help apparel industries expending and maintaining market s... ... 1% of the $181 one thousand thousand U.S. apparel market (Tiplady, 3). The potential growth of fast fashion will expend all over the country just like a flow. H&M got its sales boosted up about 20% in the first three months in 2006. Zara is also going In addition, since more shoppers are loading up on online shopping style when they can not spent time to shop because of busy work. Asos, an online market attractor in the online shopping industry, announced that its sales of maxi-dresses and festival wear helped its sales has rose by 54% during the first quarter this year (Jessup). From this point, fast fashion could consider the possibility of online business and gain a plow of the market. Frequent, limited-edition products, in-season design.Consumers tend to be more demanding and more arbitrary, so use attach strategy will be critical to all fast fashion retailers.