Apple’s Supply Chain Management Essay

AbstractThe paper explores orchard orchard apple tree tree and its past, back endground, brand inscription, problems, decline of product, and suggested solutions. apple was started on April 1, 1976. It was established by three hands Steve Jobs, Steve Wozniak, and Ronald Wayne. On January 10, 2006, Apple write outd the MacBook Pro and iMac which was the origin Apple computer to use Intels spunk Duo CPU. Apples customers fly in from each ein truthplace the world to see the opening of products and stores. They even propose outside the stores. Their yellowish brown base is because they cod a penny-pinching product. Not so a great deal the price because you can basically bind the same product at a lower price form one of Apples competitors.The problems that Apple is having is getting their product to the customer on time. Which many interpret is the result of bad allow for chain management. The paper goes over how they got to the problems that they are having and some sol utions to those problems.Keywords Monopsony, Brand consignmentApplesSupply grasp ManagementBackgroundApple is a very big come with, and is a company that everyone knows. Apple was started on April 1, 1976. It was established by three men Steve Jobs, Steve Wozniak, and Ronald Wayne. On January 3, 1977, Apple was incorporated without Wayne he sold his shares back to Jobs and Wozniak for $800. A multimillionaire delivered the essential business knowledge and funding for the inpotbelly of Apple. By the end of the 1970s Apple have a good sized lag of b a nonher(prenominal)(prenominal) computer designers and a production line. The Macintosh was made known by the 1.5 million dollar commercial 1984 released on the third tail of Super Bowl XVIII on January 22, 1984.The Macintosh at first sold well, but it soon wi at that placed off because of the high prices and ex mash mail choice of software titles. The Macintosh Portable was presented in 1989 and was designed uniform a desktop an d weighed 17 pounds. In 1998, Apples iMac was introduced by a design team that was led by Jonathan Ive and he was too the man who designed the iPod and the iPhone. Apples sales improved from that moment. On January 10, 2006, Apple released the MacBook Pro and iMac which was the first Apple computer to use Intels Core Duo CPU (Lashinsky, 2011.)On January 17, 2011 Jobs announced in a memo that he would take a medical leave for an dubious period. It has been said that because of Apples effective supply chain the company operates as a monopsony, which where one geter has many sellers. Brand Loyalty Apples brand devotion from customers runs deep in its consumers. It is very unusual for any product to have the kind of brand loyalty that Apple does. Apple Store opening can draw crowds of thousands with plenty waiting in line as much as a day before the event. People also fly in from all over the world to see the opening of products and stores. Some sight articulate that it is the ma rketing and advertising is the reason that draws the kind of loyalty that Apple has. The loyalty of the customers goes as far as when people are waiting in line some of the fans use the opportunity to propose marriage. Problems afterwards Jobs announced his medical leave, he appointed Tim gain to his job. Tim Cook was the chief operate officer. He was the person who over saw the supply chain. When he untrue Jobs position he took on more(prenominal) work than he was apply to. Therefore his work started to decline, he stopped focusing on the supply chain and started working on the advances of technology (Spence, 2012.)Decline of ProductAfter the death of Steve Jobs, the company stock declined because of the products. There was problems with the shipping of the iPhone 5 because there was not enough made. When the iPad Minies reached the customers, they sold out in time for the press released. But when more orders came in for the iPad Minis the customers experienced longer wait tim e. This ability have been due to the supply chain not working properly. as well as the iPad Minis release date has been pushed pack. When Apple made the promises of an October event and missed the date. The other things that has been un-Apple-like was Siri, it was not the way that Steve Jobs would have liked it to be. He wanted it to be consistently amazing and it is not it had to be concern with an update. The Maps app in iOS6 jot to the discharge of two Apple employees and a public apology from Cook (Maisto, 2012.)ConclusionThe conclusion to most of the Apple consumers would be to work more on their supply chain. Working side by side(predicate) with their suppliers exit help with the general product. It might be a accelerated shipping or faster assembly. But one thing is certain about working closer with their suppliers, it can never be a bad thing. The wagerer relationships that you have with the people supplying you the product the better the product bequeath be (Maisto , 2012.)Suggested SolutionsApple needs to fix a few things to get back on the money making wagon, so to say. They have a good product but it needs to be texted more. If Apple feels the need to release an iPhone every three months the customers will think why I should buy this one when it will be obsolete in about another three months. Another thing that Apple needs to work on is their supply chain. Since Tim Cook moved up in the in the corporation he has not been looking over the supply chain as well as he should be. I believe that he should be hiring more people to manage the supply chain and less people to engineer Apples products. They might come to realize that they will save money in the long run if they have better relationship with their suppliers and treat their workers better (Spence, 2012.)FutureThe future of Apple is not clear. Cook wants to bring more jobs to the United States. He says that more separate of the Mac will be brought over to the United States so that it wil l bring more jobs to the United States, an estimate of 600,000 jobs. Cook also wants to get in to the television market. He says that, it is an area of intense interest to us (Maisto, 2012.)ReferencesSpence, E. (2012, November 18). Apples supply chain issues reflected in stock pricing. Retrieved from http//www.forbes.com/sites/ewanspence/2012/11/18/apples-supply-chain-issues-reflected-in-stock-pricing/ Maisto, M. (2012, December 7). Ceo tim cook on apples future Dont bet against us. Retrieved from http//www.eweek.com/mobile/ceo-tim-cook-on-apples-future-dont-bet-against-us/ Lashinsky, A. (2011, August 25). How apple works Inside the worlds biggest startup. Retrieved from http//tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup/