Chapters Questions Essay Example | Topics and Well Written Essays - 250 words

Chapters Questions - Essay Example For the growth stage, the strategic alternatives are market development, product development, penetration, vertical integration, and related diversification. For the maturity stage, the strategic alternatives are market development, product development, penetration, enhancement, status quo, retrenchment, divestiture, and unrelated diversification. For the decline stage, the strategic alternatives are divestiture, liquidation, harvesting, and unrelated diversification. Public health and not-for-profit organizations should set priorities for their programs because they have more limited financial resources compared to for-profit organizations that focus on and can generate large profits, so the former must set priorities that will result to efficient resource-allocation decisions. 2) Explain the difference between pre-service, point-of service, and after -service activities. What elements are central to each? Provide an example of how an organization might create a competitive advantage in each of these areas? Pre-service activities use market research to know more about the customers and marketing research to determine the customers’ reactions to the organization’s marketing programs. Point-of-service concerns patient care and service delivery. After-service activities consist of marketing and clinical follow-up and follow-on activities. The elements that are central to pre-service activities are market and marketing research, branding, market segmentation, pricing, distribution, and promotion; for point-of-service, clinical operations and marketing; and for after-service activities, follow-up, billing, and follow-on. An organization can create competitive advantages in each area by doing the following: in pre-service, by periodically conducting focus group discussions to determine market needs and preferences; in point-of-service, by monitoring clinical and organizational outcomes and emphasizing continued learning; and